Research shows that children's earliest experiences affect the way they learn, think and behave. Start Smart gives the people who care for young children the information to help children learn through simple, everyday activities, such as cuddling, singing, reading and playing.

Start Smart also aims to:

• Help parents and caregivers find reliable medical services for children
• Improve the quality of child care
• Increase the number of high-quality child care spaces for babies and toddlers
• Influence government policy on early childhood